In advertising there’s an age-old philosophical acronym often guiding many of the industries’ most important and most influential decisions: KISS. Keep It Simple, Stupid. Google’s recent logo redesign and Alphabet separation suggests the ideology of keeping a re-brand simple, while Apple’s recent product announcements show that some brands still like to have their hands in […]
Take a picture, edit it with a cool filter, and post it for all your friends to see your retro, high fidelity lifestyle. AdWeek has dubbed this the “Instagram Effect:” the filtered, structured, “Valencia” way of seeing life through Instagram’s oh-so deliberate lens. The impact has not only affected Instagram’s laymen users, it’s also had […]
It’s been a summer filled with big news from big companies: we first heard about Google Alphabet, Facebook Livestream, and Apple Music. So it seemed only appropriate that Amazon would chime in by summer’s end. Lo and behold, on August 15, news about Amazon exploded in the media, but — cue the warning sign — […]
Twitter has officially dropped the 140-character limit for messages between users. The move does not come at a surprise, as the change was laid out in a June announcement by the company. Surprise or not, the small tweak immediately impacts brands, and could even change the evolution of the social media outlet. While this announcement […]
This past week, Google founder Larry Page announced that Google is now Alphabet. The news was a surprise to the general public and generated robust confusion. I mean, really now – what is Alphabet? Is Google disappearing? And most important, what does this mean for my web browsing?! Understanding Alphabet begins with a quick trip […]
With back-to-school promotions kicking into high gear, trash bag company Hefty has been putting one large issue – an issue more powerful than any horrible garbage scenario – in the spotlight with the brand’s new #SaidNoSchoolEver campaign. Hefty created 30-second ads that aim to raise awareness of the serious lack of funding many public schools […]
Julia Louis- Dreyfus is back to star in more of her hilarious commercials for Old Navy, and this time she’s playing an uptight suburban “smother mother” in a series of ads promoting back-to-school sales. Old Navy has developed characters for Dreyfus in older advertising commercial series, as the world’s most useless couples therapist, an extravagant […]
Pandora has updated its services once again, and this time, it’s to include fewer ads. The music-streaming service created a new ad format for select brands called Sponsored Listening. Available for all advertisers and Pandora’s 80 million listeners, the addition prompts people who use the streaming service to watch a short video or click on […]
When it comes to brand positioning, you could argue that the Converse All Star invented the new-school formula: iconic design, story-filled history, and an ultra-loyal following. With the 100th birthday of the Chuck Taylor All Star looming, Converse boldly announced an addition to its iconic family: the Chuck II. Announcements like this often cause PR […]
In a gutsy move, Amazon.com recently attempted to tackle the beast of Black Friday with its highly touted “Prime Day”. This step in Amazon’s attempt for online domination convinced consumers to sign up for Amazon Prime, the company’s online-subscription shopping service. Subscribers were granted access to one-day deals on July 15th covering everything from designer […]
In 2008, Barack Obama won what came to be known as the “Facebook Election,” partly due to his campaign’s innovative use of social media. His opponent, John McCain, opted to stay off Facebook, Twitter, and other social channels, which may come to mark the last time in U.S. History that a presidential candidate decides against […]
“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.” – President John F. Kennedy, Rice University, 1962 In the 53 years since Kennedy’s legendary speech, NASA did indeed send men to the moon and completed various other missions, from […]
This week, pop culture enthusiasts gathered at the San Diego Convention Center to experience an elaborate comic convention, showcasing the latest and greatest in the genre’s media. This year’s San Diego Comic-Con boasted nearly 130,000 attendees, all ready to witness the most anticipated trailer footage for Hollywood’s upcoming comic-inspired films and television shows. With attendee […]
We’ve all had them before: those emotional moments, good or bad, brought on by some of our favorite sports moments. You may have been watching the Super Bowl with your family on TV, or been on Twitter obsessively to keep updated on who was winning the NHL Stanley Cup playoffs, or maybe you were privileged […]