If you missed the latest Huffington Post article where Cercone Brown’s Winter House was mentioned. Check out the full article. The New Age of Branding: It is all About the Experience “What would happen if you could assemble a group of the country’s most influential journalists and invite them to stay at a home in […]
It all started in late December when Verizon let the ball (or should I say balls) drop by debuting a new commercial claiming that their performance was 1st in the US for data, calls, speed, and reliability. The ad was titled, “A better network as explained by colorful balls.” In the commercial, the four major […]
For the last seven years, Coca-Cola’s “Open Happiness” campaign provided a mantra that connected the brand and its consumers in a remarkable way. With clever ad approaches and recognizable exposure, Coca-Cola established a movement that associated the brand with philosophical and psychological happiness. But with the attention on the brand itself for nearly the last […]
Contrary to what you may have learned in elementary school, the concept of “judging a book by its cover” plays a positive and essential role in marketing a new product. While it’s still the inside that counts, the outside packaging represents a crucial (and potentially first) step in attracting consumers. Not only are shoppers consciously […]
Around the beginning of every year, America begins to get excited for what some might consider to be an unofficial national holiday: Super Bowl Sunday. Fans of the two combatting teams strap in for what they hope to be a victory for their favorite city. Others tune in for the love of football or the […]
The topic of ad blocking has hit the main stream after a recent Apple iOS update began supporting it. As users embrace the option of skipping over advertisements and blocking them from their view, marketers are prompted to step up to the challenge. Ad blocking has grown to cost the industry roughly $781 million […]
‘Tis the season for giving and, on Giving Tuesday, Snapchat teamed up with the Bill and Melinda Gates Foundation to donate up to $3 million dollars to (RED). Three “World AIDS Day” geofilters were created and for every picture that was taken with one, $3 was donated. On top of that, $1 million would be […]
It’s no new thing that digital interactions are shaping the way we live. But the statistics behind this year’s Cyber Monday are really ossifying that idea, and the ways that marketers are crafting point of purchase experiences have to change with it. Differentiation, mobile phones, and multichannel experiences are just some of the ways retailers […]
As 2015 is coming to an end and next year’s planning is kicking into full gear, it’s time to take a look at some emerging trends that will rule the digital landscape in 2016. Different sources have varying perspectives on the top-tier trends, but for the most part everyone can agree that mobile and new […]
In the bustling chaos of the world, people are constantly trying to speed things up. Remember the days of having to actually dial your friend’s number into your phone? Or better yet, the days when your phone was attached to the wall of your house? Those days weren’t fast enough – cue cell phones. Since […]
Moments after the Paris attacks were reported the night of Friday, November 13, Twitter, Instagram, and Facebook were flooded with messages and images in response to the atrocity. Reflection, prayer, disappointment, and anger were all seen throughout the digital space. Facebook soon offered users an option to overlay a French flag on their profile picture […]
With new controversial decisions made by Twitter and Starbucks, consumers are flustered over one thing—change. We’re sure you’ve heard the buzz. It’s the holiday season and Starbucks lovers waited a whole year for their holiday cups. To their dismay, the cups were just red. No fun winter or Christmas designs… just plain, old, red. And […]
As we pointed out a couple weeks ago, year after year, the holly jolly season makes a grand entrance sooner and sooner. With marketers hopping on board to grab the attention of their target consumers, initiatives are consistently being pushed to bring the merry spirit to life earlier in the year. But how early is […]