Entries by CBC

Context Matters: A Marketer’s Guide to Safer Digital Advertisements

AT&T, Verizon, and Johnson & Johnson were among the over 100 brands that quit YouTube after a London News Reporter exposed the advertisements were aired alongside extremist videos. Soon after, conversations broke out about brand placement and how to create a safe digital space. Especially in lieu of today’s tense political climate, it is essential […]

Taking Home the Gold at the 2017 David Ogilvy Awards

On Monday night at the 2017 David Ogilvy Awards, CBC and our client Garnet Hill took home gold in the “Reinventing Traditional Media” category for the Beautiful, Naturally Garnet Hill Mobile Boutique. Named after advertising legend David Ogilvy, the ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising. In the […]

HOW TO USE LINKEDIN FOR B2B MARKETING

The last few years of digital expansion has certainly provided many opportunities for us to connect personally and professionally. This includes a rise in Business-to-Business (B2B) marketing: the marketing of products or services to other businesses. According to Content Marketing Institute, 94% of marketers use LinkedIn as a platform for B2B sales. Twitter follows this […]

How brands are adapting to a changing (consumer) environment

In 2016, the world saw a rise in temperature. In fact, it was recorded as the highest on record thus far. With this shift in climate has come a significant change in consumer behavior. Many people are emphasizing an environmental consciousness and embracing what we call an ‘eco-fad’. So, how are brands positioning themselves to […]

3 Après Ski Essentials

After a long day on the slopes, there is really only one way to reward yourself: après ski. Après ski definitely has a party reputation, though there is no reason you can’t create an après ski party at home with your friends. We spent some time with Miraclesuit in Park City, UT and they shared […]

CBC Winter House: 2017 Recap

Can you believe it? CBC just wrapped up its 11th annual Winter House. And if we do say so ourselves, it gets better with age! As communication methods evolve, so do the creative ways that we as marketers collaborate with brands. For those who don’t know, the CBC House Programs bring some of the nation’s […]

It’s Handled: Navigating Social Media Mishaps

Social media can often be a “love/hate” relationship for brands. In one sense, it allows for positive engagement, communication, and relationship-building between brand and consumer. In another, many take to these platforms to air their grievances. With all this buzz and real-time interaction, brands are expected to be very attentive when counteracting the rapid amplification […]

The Secret to Netflix’s Success: Exploring Netflix Originals

To say that Netflix is crushing the competition when it comes to on-demand television would be an understatement. Since it was founded in 1997, Netflix has quickly become a household staple and inspired other platforms like Hulu and Amazon to throw their hats into the ring. But it seems that no matter what the competition […]

Super Bowl Commercials 2017: Miscommunicated or Misunderstood?

According to the headlines, this year’s Super Bowl was nothing short of historic. However, Tom Brady’s comeback isn’t the only thing that people are talking about. In the 2017 Super Bowl commercials, brands took strong political stances and let their opinions influence their advertisements. We at Cercone Brown support companies that want to communicate their […]