Entries by CBC

The Rise of the Podcast as Branded Entertainment

People are tuning in to tune out and adapting to anything that promises to provide a digital escape. While digitizing content is the norm, there is one form of communication that has stuck: audio content. Popularity for the podcast surged in 2014, and is continuing to be a top-chosen source of branded entertainment. In 2016, […]

A Cultural Shift, Fashion Marketing for Athleisure

Over the past few years, “athleisure”—a clothing trend combining athletic wear and casual attire—has taken the fashion world by storm. In an article from Business Insider, Dennis Green says that athleisure has changed the fashion industry to the extent of creating an entirely new category of clothing. The popularity of athleisure reflects a lifestyle change towards […]

Using Instagram to strengthen your food brand

Restaurants are constantly facing competition when marketing their brand, but what makes a customer choose them over their competitor? Many are turning to the social platform Instagram to expand their reach and, likewise, consumers are using the channel to document their own meals (admit it, we’ve all been guilty of whipping out our phones to […]

Organic Marketing Through Your Customers

Fragrances are a main revenue source for big name fashion brands, and for good reason – smell is one of the strongest triggers of emotion and memory. But in a digitally-driven world, how do you advertise something intended to be tangible? Unfortunately, you can’t send people scents via iMessage or tag them on Instagram. This is why […]

Escape to Nantucket with CBC’s Summer House

What do you get when you take a group of editors to a gorgeous summer destination and immerse them in a weekend of Instagram-worthy activations hosted by popular brands? That’s easy. The signature CBC Summer House and one heck of a good time. From June 12-22, we invited around 30 editors and influencers from top-tier […]

Storytelling in the Digital Age

While social media influences how consumers communicate their personal stories, an advertiser’s job is to harness technology and use it to shape an authentic brand narrative that resonates with the audience.

The CBC guide on how to choose an experiential marketing agency

Experiential marketing is changing how brands interact with consumers by allowing for the opportunity to introduce them to products in an authentic, tactile and memorable way. In turn, this fosters lifelong relationships between brands and their consumers. At CerconeBrownCompany, we believe that an experience can be a brand’s most valuable offering and has the power […]

Damage Control: Crisis Communication in a Constantly Connected World

Social media has revolutionized the way brands function. Messages reach a larger demographic, consumers engage more often, and news hits the stands before it’s even fact-checked. But let’s just say it: not all sharing is constructive. And if there’s one thing that permeates the digital space faster than the latest Kardashian scandal, it’s brand controversy. Even […]

(In)Authentic Marketing in the Age of the Influencer

Casey Neistat is a YouTube influencer and vlog pioneer.  With cinematic shots and clear narrative lines, his high-quality daily vlog has been a breath of fresh air in a genre filled with shaky selfie-like shots. Moreover, Neistat has built himself a loyal audience from the ground-up; one that follows his recommendations devotedly and takes his […]