Entries by CBC

The HOUSE Report: Fall House in Santa Barbara

Three sessions, twenty editors, bottomless wine. This fall, we traded the East Coast autumn for a few days of Santa Barbara sunshine in our annual Fall House – one of the original destinations in our series of HOUSE Programs. POM Wonderful kicked off the program with a poolside cocktail hour before the group took off to […]

The HOUSE Report: CBC invites editors to annual Charleston destination experience

We love nothing more than exploring some of the country’s most beautiful destinations, and we have to say: Charleston, SC really takes the cake as a must-visit destination experience in the South. This September, we gladly packed our bags and boarded our flights alongside a group of food and travel editors for the second annual […]

Brands turn to experiential retail in response to new-generation of online shoppers

As consumers continue to favor the convenience of online shopping, brands are turning to experiential retail as a way to repurpose their store’s space. And we’re happy to report that brands have really taken the concept of experiential retail and run with it. Particularly, beloved department store Nordstrom. On October 4, Nordstrom opened its first […]

Exploring Our Own Backyard for the CBC Boston Experience

We’ll just come right out and say it: we LOVE Beantown! As one of the most historic cities in the country, Boston has a lot to offer from unique activities, great food, and lastly, is home to some amazing brands. Throughout the year, we routinely invite editors and influencers spanning a variety of lifestyle, food, […]

The Rise of the Podcast as Branded Entertainment

People are tuning in to tune out and adapting to anything that promises to provide a digital escape. While digitizing content is the norm, there is one form of communication that has stuck: audio content. Popularity for the podcast surged in 2014, and is continuing to be a top-chosen source of branded entertainment. In 2016, […]

A Cultural Shift, Fashion Marketing for Athleisure

Over the past few years, “athleisure”—a clothing trend combining athletic wear and casual attire—has taken the fashion world by storm. In an article from Business Insider, Dennis Green says that athleisure has changed the fashion industry to the extent of creating an entirely new category of clothing. The popularity of athleisure reflects a lifestyle change towards […]

Using Instagram to strengthen your food brand

Restaurants are constantly facing competition when marketing their brand, but what makes a customer choose them over their competitor? Many are turning to the social platform Instagram to expand their reach and, likewise, consumers are using the channel to document their own meals (admit it, we’ve all been guilty of whipping out our phones to […]