adidas Has Eyes for CerconeBrownCurtis

Boston Firm Awarded adidas eyewear Public Relations Business

BOSTON, MASS. (September 12, 2007) – Boston-based advertising and PR agency CerconeBrownCurtis is now the PR agency of record for adidas eyewear. The firm will represent adidas’ sporting and prescription eyewear and sunglasses, with a particular emphasis on the launch of its entirely new golf line for Spring 2008.

“CerconeBrownCurtis combines the skills and media networks to work comfortably on both the technical and style sides of the brand,” said adidas eyewear U.S. Brand Manager Jeff Raverby. “We feel confident that CBC has the ability to focus PR efforts in a way that will have a direct impact on the growth of our business.”

In addition to product publicity, CBC will draw from the adidas family of athletes to raise the profile of adidas eyewear in the press, including Natile Gulbis, the winner of the 2007 LPGA Evian Masters in France.