How brands are adapting to a changing (consumer) environment

In 2016, the world saw a rise in temperature. In fact, it was recorded as the highest on record thus far. With this shift in climate has come a significant change in consumer behavior. Many people are emphasizing an environmental consciousness…

3 Après Ski Essentials

After a long day on the slopes, there is really only one way to reward yourself: après ski. Après ski definitely has a party reputation, though there is no reason you can’t create an après ski party at home with your friends. We spent some…

CBC Winter House: 2017 Recap

Can you believe it? CBC just wrapped up its 11th annual Winter House. And if we do say so ourselves, it gets better with age! As communication methods evolve, so do the creative ways that we as marketers collaborate with brands. For those…

It’s Handled: Navigating Social Media Mishaps

Social media can often be a “love/hate” relationship for brands. In one sense, it allows for positive engagement, communication, and relationship-building between brand and consumer. In another, many take to these platforms to air their…

The Secret to Netflix’s Success: Exploring Netflix Originals

To say that Netflix is crushing the competition when it comes to on-demand television would be an understatement. Since it was founded in 1997, Netflix has quickly become a household staple and inspired other platforms like Hulu and Amazon to…

Super Bowl Commercials 2017: Miscommunicated or Misunderstood?

According to the headlines, this year’s Super Bowl was nothing short of historic. However, Tom Brady’s comeback isn’t the only thing that people are talking about. In the 2017 Super Bowl commercials, brands took strong political stances…

How Can Brands Use Snapchat?

In September 2016, Snapchat rebranded to Snap Inc., in an effort to distinguish the company from its product. Later that year, the company officially filed documents for an initial public offering (IPO) with a predicted value of approximately…