Reaping the benefits of Instagram’s new "Stories" feature

Instagram and Snapchat are neck-and-neck in the race to win loyalty of social enthusiasts around the world. Whether you’ve naturally opted for the stream of content bites that come with Snapchat or the picture-perfect wanderlust reality filling…

Take Advantage of Facebook Live

In April 2016, Facebook CEO Mark Zuckerberg gave live streaming new meaning when he rolled out the Facebook Live Application. This gateway for both brands and users to engage in is an influential marketing tool that many companies are not taking…

Running the Branding Bases

It’s no secret that the Boston Red Sox fans are among the most devout baseball enthusiasts out there. And safe to say, we are a fan of their marketing tricks! The Red Sox marketing team works to preserve the historic elements and legacy…

Why You Can’t Get These Songs Out of Your Head

The five senses play a key role in our consumer lives. Traditionally, many brands’ marketing teams have focused solely on sight when producing their creative work. However, today’s brands attract their audiences through another sense: hearing.…

Garnet Hill Hits the Road in its Beautifully-Crafted Mobile Boutique

It’s official – Garnet Hill has packed up a collection of its most beautiful home and apparel products and set its sights on the open road! Their mission? To connect with their customer in a tangible way and provide a unique touch-and-feel…

The Worldwide Olympic Partners: They Do More Than Simple Promotion

Like the rest of the world, we can’t wait for the Olympic flame to land in Rio on Friday and kick off of the 2016 Summer Games! In the spirit of the season, we’ve decided to pay homage to a few of the worldwide Olympic partners whose genius…

Get Up Close and Personal

Too often, marketers spend more time focusing on demographics and statistics of their audience rather than personal attributes of consumers. Marketing should be closely tied to psychology – which translates to the needs, wants, and behaviors…