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Taste of Wine Country with CBC Cooking Cottage

There’s something to be said about a weekend getaway to America’s wine region, Sonoma County. Breathtaking countryside, endless vineyards, the finest farm-to-table cuisine, all tucked into the rolling hills of Northern California. It’s the perfect spot to unwind and unplug – or to simply indulge in amazing food and a chilled glass of Sauvignon Blanc.

For 24 editors spanning a variety of lifestyle publications, this blissful vacation daydream became a reality during CBC’s Cooking Cottage experience from April 29-May 4.

The CBC Cooking Cottage is part of our House Program series and was born from the desire to provide editors and bloggers the opportunity to engage with a variety of brands in a tangible, meaningful way. Representatives from publications like Good Housekeeping, Oprah Magazine, Real Simple, Women’s Health, and more attended the organized oasis and left with a weekend experience they won’t forget.

Each day featured a new set of socially-engaging activities, each hosted by a different brand. The agenda included events like a wine and cheese at Arrowood Vineyard with President Cheese, an exclusive poolside yoga class with Clif Bar, tours of two Jackson Family Wines vineyards, a Pinot and Potatoes Paint Night with Alexia, and many delicious meals in between.

The Cooking Cottage experience gave participants an enchanting taste of the rich Sonoma culture, as well as an insider’s look at highly-coveted brands like Omaha SteaksSambazonStonewall Kitchen, and Simply Organic.

But don’t just take our word for it. Scroll through the amazing photos posted by our guests on the hashtag #CBCcottage on Instagram.

Until next year, Cooking Cottage!

There’s something to be said about a weekend getaway to America’s wine region, Sonoma County. Breathtaking countryside, endless vineyards, the finest farm-to-table cuisine, all tucked into the rolling hills of Northern California. It’s the perfect spot to unwind and unplug – or to simply indulge in amazing food and a chilled glass of Sauvignon Blanc.

For 24 editors spanning a variety of lifestyle publications, this blissful vacation daydream became a reality during CBC’s Cooking Cottage experience from April 29-May 4.

The CBC Cooking Cottage is part of our House Program series and was born from the desire to provide editors and bloggers the opportunity to engage with a variety of brands in a tangible, meaningful way. Representatives from publications like Good Housekeeping, Oprah Magazine, Real Simple, Women’s Health, and more attended the organized oasis and left with a weekend experience they won’t forget.

Each day featured a new set of socially-engaging activities, each hosted by a different brand. The agenda included events like a wine and cheese at Arrowood Vineyard with President Cheese, an exclusive poolside yoga class with Clif Bar, tours of two Jackson Family Wines vineyards, a Pinot and Potatoes Paint Night with Alexia, and many delicious meals in between.

The Cooking Cottage experience gave participants an enchanting taste of the rich Sonoma culture, as well as an insider’s look at highly-coveted brands like Omaha Steaks, Sambazon, Stonewall Kitchen, and Simply Organic.

But don’t just take our word for it. Scroll through the amazing photos posted by our guests on the hashtag #CBCcottage on Instagram.

Until next year, Cooking Cottage!

CerconeBrown Wins Caplan

FOR IMMEDIATE RELEASE

May 2, 2016

JOSH CAPLAN JOINS CERCONE BROWN AS CHIEF CREATIVE OFFICER

BOSTON, MA – (May 2, 2016) – Cercone Brown Company (CBC), an experiential marketing, PR and advertising agency, has bulked up its creative muscle by hiring copywriter and creative director powerhouse Josh Caplan. From Cannes and One Show, and premiere agencies from coast to coast, Josh brings the Agency a seasoned creative capability to the agencies non-traditional campaigns.

“An award-winning creative master, Josh brings an exciting new perspective to our team” says Len Cercone, co-founder and Partner at CBC. “Josh has an extraordinary ability to find a real, human truth in each brand’s story and express it in an unexpected, beautiful and entertaining way that engages consumers and inspires them to act.”

In his new role at CBC, Josh will help enhance the agency’s ability to create imprints for its mission brands. As more and more creative campaigns are deployed across earned media channels, Josh’s talent to connect in a instant both emotionally and logically is invaluable for CBC’s roster of mission brands, including Plum Organics, Stonewall Kitchen, Garnet Hill, Rockport and others.

Josh started his career as a copywriter for J. Walter Thompson Worldwide in New York, quickly advancing to senior copywriter at Arnold Worldwide in Boston and on to RPA in Santa Monica. In the 15 years that followed, Josh took opportunities to freelance as both a copywriter and creative director and work in-house at MNB and Digitas, receiving local, national and international recognition along the way including: the Grand Prix at Cannes, One Show, Communication Arts, Andy, Obie, Effie, London International Awards, ABC’s “World’s Greatest Commercials,” and more.

When Josh is not at CBC, he enjoys paddle boarding on the ocean with his wife and playing hockey on the pond with his two young boys (in fact, he’s a former professional hockey player.)

“I believe it’s not the media that matters, it’s the idea,” said Josh Caplan. “Throughout my career as a copywriter and creative director, I’ve generated big ideas that build brands and deliver real results. And I’ve done it in every media. What I’m looking forward to most at CBC is helping to create full experiences that will bring mission brand’s messages to life in a way that people get, that touch people in such a holistic way that they want to live that way as a result.”

 

About Cercone Brown Company

Founded in 2001, with offices in Boston and New York, we work with brands on a mission; whether it’s helping people experience the thrill of the great outdoors, enjoy the world’s best tasting tomatoes, or living cancer free. Cercone Brown produces entertaining TV spots, smart digital strategies and innovative apps, buzz-worthy PR and social media campaigns, branded entertainment, as well as build and run live events. Bottom line, Cercone Brown can and will do whatever it takes to help our clients achieve their mission.

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