The Instagram Effect

Take a picture, edit it with a cool filter, and post it for all your friends to see your retro, high fidelity lifestyle. AdWeek has dubbed this the “Instagram Effect:” the filtered, structured, “Valencia” way of seeing life through Instagram’s…

The New York Times vs Amazon: And Why We Love The Combat

It’s been a summer filled with big news from big companies: we first heard about Google Alphabet, Facebook Livestream, and Apple Music. So it seemed only appropriate that Amazon would chime in by summer’s end. Lo and behold, on August 15,…

Brands Slide Into Your Twitter DMs

Twitter has officially dropped the 140-character limit for messages between users. The move does not come at a surprise, as the change was laid out in a June announcement by the company. Surprise or not, the small tweak immediately impacts brands,…

Google? Call me Alphabet

This past week, Google founder Larry Page announced that Google is now Alphabet. The news was a surprise to the general public and generated robust confusion. I mean, really now – what is Alphabet? Is Google disappearing? And most important,…

Hefty’s #SaidNoSchoolEver Ad Campaign Brings Laughs and Awareness

With back-to-school promotions kicking into high gear, trash bag company Hefty has been putting one large issue – an issue more powerful than any horrible garbage scenario – in the spotlight with the brand’s new #SaidNoSchoolEver campaign. Hefty…

Old Navy’s Comical Approach to Multi-Generational Advertising

Julia Louis- Dreyfus is back to star in more of her hilarious commercials for Old Navy, and this time she’s playing an uptight suburban “smother mother” in a series of ads promoting back-to-school sales. Old Navy has developed characters…