Nike Gets Inside Women’s Heads in New Campaign

In the midst of the “fit revolution,” there is a greater push to exercise more. (Plus, who doesn’t love to wear those incredibly stylish gym-to-everyday outfits!?)

For those of us who actually make it to the gym and put our outfits to good use, we push ourselves in hopes of getting the physical results we yearn for. Sure, the fitness obsession can get a little crazy sometimes, causing women to compare themselves to other athletes, but it also helps us motivate one other. Nike has decided to turn this concept into a campaign. The focus? Women motivating other women.

The campaign’s first commercial is based on the inner dialogue of women while they are exercising. It’s called “Inner Thoughts”, and we have to say it is pretty spot on. It’s all about pushing yourself when you think you’re done; aiming to “just do it”, with results that make you #betterforit.

Like we touched on in our blog post a couple weeks ago, this campaign is on trend with the advertising movement toward specific targeting of the female consumer. According to Business Insider, Nike believes its women’s line could add $2 billon of additional sales by 2017. Hence, Nike recognizes that women’s spending power is huge and is still growing, and women make up a massive portion of its customer base.

How do you think women will respond to the #betterforit campaign? Will the motivation translate to consumer involvement?

blog

Source: Adweek.com

Coachella: A Social Media Music Festival

Every April, music lovers and fashionistas across the country have serious FOMO. Why? Coachella, of course! The two-week long music festival in the desert has become the place to be to experience music and amazing street style.

1

@Coachella

Besides its great line-up, Coachella has also set the bar for event social media use.

2

@AlessandraAmbrosio

The festival has taken advantage of every channel possible to gain coverage and generate interest. Event wristbands link to guests’ Facebook accounts. As they check in at the various stages, their Facebook page will update with their location as well as which band they are seeing.

Snapchat has a continuous live stream of crazy videos and photos from concertgoers. Coachella even has photo booths around the property and, once a guest takes a photo, they can immediately upload it to their Facebook page with Coachella’s custom hashtags: #Coachella and #Coachellalive.

But the ultimate social outreach for music lovers that couldn’t make the trek to Cali? A live stream of every performance, free, on YouTube.

Besides Instagram and Facebook, the buzz that Coachella creates every year has permeated into other media outlets and brands. Blogs and fashion websites can’t wait to post photos of celebrity street style. In addition, clothing retailers have created full, festival-themed lines just for the occasion.

3

@KendallJenner

Brands potentially have a lot to learn from Coachella’s massive media effort. If people love your event, a lot of the work will be done for you. There is no better coverage than what your guests create.

Targeting the Female Consumer

This year’s Superbowl ad “Throw Like a Girl” generated a lot of buzz for Always, a brand whose consumers are, well, predictably female.  Other brands, though, seem to be following suit.

Take car rental company Enterprise, for example. Their recent commercial highlights the advantages of the company’s impressive customer service through the lens of a young, single woman.

According to Adweek, Merrill Lynch estimated the spending power of the female demographic in the U.S. to be $5 trillion. With all that spending power, this female demographic is largely one to watch. Now we see why brands seem to be focusing their efforts here!

Influential media conglomerate The Meredith Corporation commissioned a study of over 2,500 women of all ages to find out more about their preferred outlets, what their digital media consumption habits are, and what sorts of things they’re most likely to share. Not surprisingly, they found:

  • 74% of female participants consume media on their laptops
  • 67% percent consume media on their smartphones

But what, exactly, are these women sharing? To what outlet do women go first when the news breaks? Check out Meredith’s comprehensive infographic below for the answers.

women-media-01-2015(2)Source: Adweek

Instagram Changes Face: The Sequel

Spring is finally upon us! It’s that time of year where we gather with friends and family, enjoy the fresh air, and of course – Instagram all of it. With over 300 million users all across the globe, Instagram has already accumulated over 20 billion photos and videos to date. Combine this with the new release of its Layout app on March 25, and the chances of a creative tidal wave coming to your Insta-screen are high and soon.

insta1

A clear blue spring sky here at CBC  #instalayout 

Layout from Instagram diversifies the use of collage, allowing users to easily combine photos within a single image. Users navigate which photos they want to select, where, in what order and of what relative size.

Already becoming popular, companies such as Victoria’s Secret and Sephora were found playing with its features on its first day live. With an additional self-timer built in and the endless appeal of sliding controls, the app really gives users the ability to edit their own photos in any arrangement their hearts desire. Consider yourself artistically warned.

inst2

What’s better then a cup of joe on a clear spring sky. #instalayout #cbc #boston