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Boston Ad Agency CerconeBrownCompany Launches Ad Campaign for Logan Airport

It’s that time of year again for holiday air travel, and Boston ad agency CerconeBrownCompany (CBC) knows that it can be both a joyful and harrowing experience. But regardless of the mileage logged or the destination itself, air travel is really all about connecting people: loved ones, friends, family.

In the spirit of celebrating that connection, this week, CBC is launching a series of ads on behalf of Logan Airport, which is owned and operated by Massport, the Massachusetts Port Authority. The campaign, called “Destinations,” will appear in print, out-of-home and online.

Some of the media outlets where you’ll see the airport ads, include:

  • Boston.com
  • Weather.com
  • CBS Radio and TV
  • Greater Media radio/online
  • Entercom Radio/online
  • Boston Magazine
  • Commuter Rail Posters and the Storrow Drive Billboard

In addition to the external “Destinations” campaign, the Boston ad agency also developed an internal ad campaign called “Straight Talk,” designed specifically for placement in Logan Airport terminals. The goal of these ads? To help travelers understand that construction in and around Logan Airport – which may seem inconvenient – is just one of the ways Massport is improving its services for all passengers and the surrounding community.

After all, a better airport means a better travel experience — one item that is on everyone’s holiday wish list. Happy travels!

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CBC Heads Down to Miami as OnStar Serves as Key Sponsor for the Second Annual Miami Music Festival

CerconeBrownCompany is joining OnStar in Miami this weekend as OnStar serves as one of the Miami Music Festival’s primary sponsors.  Kicking off the festivities Thursday evening at local hot spot, Sugarcane Raw Bar Grill, CBC is helping OnStar host a Tweet Up (for more details, follow Twitter@TheReal_OnStar). Taking place from 5:00-7:00 p.m., attendees have a chance to win a FREE three-day pass to the festival and an opportunity to mingle with OnStar representatives, while learning more about the weekend’s events.

Following the Tweet Up, OnStar is hosting a VIP reception on Friday evening from 7:00-8:00 p.m. at Hotel Victor to start off the festival with a bang.  Performances from various artists will continue at the Hotel Victor from 8:00 p.m. up until 1:00 a.m.  A guest list filled with the “Who’s Who” from the Miami area make this event the only place to be on Friday evening.  And if you’re in the area on Saturday or Sunday, make sure to stop by the Bayfront Park presented by OnStar where you can listen to a variety of music throughout the day and into the evening.

The 2010 second annual Miami Music Festival is featured as the centerpiece of “Live Music Month in Miami” and will feature acts from around the world. The festival is emerging as a premier event for discovering and enjoying new music in one of the greatest entertainment cities in the world.