Boston Advertising & PR Firm’s Own Site Takes Silver in Interactive Category
June 15, 2009 — When it comes to online public relations and interactive marketing, Boston social media marketing and PR agency Cercone Brown & Co. is practicing what they preach.
The firm’s own website has won a 2009 Silver NEDMA interactive award for best B-to-B website. Co-developed with partner agency, Overdrive Interactive, the site is designed to be an in-depth look at the online and interactive capabilities Cercone Brown can provide to its clients ranging from social media to online PR and marketing to website development.
“We live in an age where businesses must constantly evolve their online identity to align with their brand and messaging in innovative and well-crafted ways. To be recognized for our website efforts thus far by NEDMA is truly flattering,” said Cercone Brown Partner Len Cercone.
The site is designed to be more than a showcase for the firms work, and is meant to help prospects quickly answer their most important questions when researching an online PR and marketing agency. The site is also used as a new business tool and thus reflects the Cercone Brown brand, messaging and culture, in addition to its advertising, media relations and online marketing campaigns.
“What’s funny about winning this award is that we’re always lamenting that we’re too busy to do our own marketing. The site is really just a fraction of what we hope it will become,” said Cercone.
Future plans for the website include adding more interactive features and feedback, as well as truly displaying the agency’s full creative and media relations capabilities both in the social mediasphere and beyond through case studies, blogs, white papers, and inventive campaigns perfectly executed.
About Cercone Brown & Co.
Located in Boston, Massachusetts, Cercone Brown & Co. (CBC) provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Hasbro, Castrol GTX, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit www.cerconebrown.com.