Making Word-of-Mouth Sense, Part I: Guerilla Marketing

Guerilla marketing, publicity stunts and grassroots programs are tools to get word of mouth. This first of 3 parts will help define what will work for you.

Subaru of America, Inc. Thinks “Outside the Track” To Publicize 2009 Subaru Models

BOSTON, MA. (Feb 26, 2009)-  When it comes to media relations, most car companies follow a time-tested public relations formula: test-drives with the likes of Car & Driver, Automobile, and Road and Track. And while positive reviews in the…

Media Relations Succees: Nalgene Featured in MSN's "Made In America" Feature

  One of the most pleasing things that can happen to a PR agency is when a high-level journalist covers a client.  What makes it better is when that coverage parrots the top-line messages you've been pushing for some time, and they didn't…

Media Relations Tips for PR Agencies from Journalists

I came across a good article on effective media relations I thought I'd share. It's from the Bulldog Reporter, a news source for PR professionals. It was from the blog Journalists Speak Out, which is a must read for all PR agency folk. While…

Media Relations In a Down Economy: Three Rules to Getting Ink

With traditional media outlets left with less space and time to cover non-breaking news, PR agencies need to follow a more focused path the media relations success. These three simple rules to effective media relations is a good start.

Sperry Top-Sider Goes Against the Grain in Tough Economy

Looking around these days, and you can't help think that the deepening recession is in part due to fear. People are cutting back, as are companies, because they fear the worst.  In some respects, it's a self-fulfilling cycle. But as I pointed…